Strategic and Tactical Implementation for Consulting Firms Ready to Grow.
Your consulting firm is thriving, but growing in the £500K to £10M range requires more than just delivering great client work. You need a business development engine that drives consistent revenue without leaving you stuck in a cycle of unpredictable feast or famine sales. That’s where my Fractional Business Development Director (FBDD) comes in.
Unlike a Fractional CMO, who is often a high-level strategist for larger firms, our FBDD blends strategy with execution - helping boutique consultancies build, optimise, and drive their revenue function while ensuring tactical implementation happens without you having to micromanage it.
You built a successful consulting firm by delivering results. But you know that business development is inconsistent or reliant on you.
This isn’t another marketing consultant or a generic sales coach, this is hands-on, done with you business development leadership.
Most consulting firms at your stage don’t need a full-time business development director or chief marketinng officer, but you do need someone accountable for driving revenue. That’s what I deliver. What I Do:
We don’t just create a strategy—we embed the system into your business and drive it forward.
The result? No more rollercoaster revenue. Instead, you get consistent deal flow, better clients, and peace of mind.
Most consulting firms stall because their business development relies too much on word of mouth and ad hoc sales efforts. The key to breaking through? A predictable, scalable system for attracting and closing high-value clients without it all falling on you.
With my Fractional Business Development Director sevice, you’re not just getting another advisor, you’re embedding a real sales engine into your firm, built to drive consistent, profitable growth while you focus on delivering value to your clients.
Stop relying on inconsistent referrals and last-minute sales pushes. Get a proven business development system that drives predictable revenue while freeing you from doing all the selling yourself.
A Fractional CMO is focused on high-level marketing strategy, primarily for larger firms. My FBDD service blends both strategy and tactical execution, ensuring you not only attract leads but also convert them into paying clients.
Yes. You should have a marketing manager or outside agencies that do the day to day implementation work.
I will help you craft job descriptions for in-house positions and assist in the hiring process. If you don't want an in-house team, I will help identify the right agencies or freelance contractors - probably from my trusted, prevetted network.
Yes. When you are comfortable with our relationship, I'll take over the management of your vendors to free up your time to be spent with high value client facing activities or leadership.
Both. I don’t just give you a plan, I work with you to implement it, adjust it, and ensure it drives results. And if necessary, I have a network of trusted agencies and service providers to save you making messy mistakes.
You’ll see shifts within the first 60-90 days, with a full system in place within 6 months. The goal is to create long-term revenue predictability.
Not at all. I take the heavy lifting off your plate, so you can focus on running your business while I drive sales growth.
If you’re an expert-led consulting firm with a solid reputation but lack a predictable sales system, this will work for you. Let’s chat and see if it’s the right fit.
I start by deeply understanding your firm's values and quality standards. My approach enhances your reputation by being highly selective with prospects and using thought leadership to position your expertise. I've never had a client lose a key account due to my BD work.
Typically, clients see initial pipeline improvements within 60-90 days. Much of the initial success will be driven by underutilised assets like your network and old opportunities. By month 4, you should have 3x more qualified opportunities than now. Most clients achieve ROI by month 5-6, with the service paying for itself through new client wins. We'll set clear monthly metrics and adjust if needed.
I use a proven change management approach, starting with individual team member interviews to understand strengths and concerns. I then run workshops that demonstrate how the new system makes their lives easier and how I can directly help them.
I spend the first three weeks doing deep immersion in your sector: studying your past proposals, interviewing your team and clients, and mapping your competitive landscape. By week 4, I can articulate your value proposition as well as (better than) any team member.
