[ HUMAN-LED. AI-AUGMENTED. BUSINESS DEVELOPMENT. ]

    Let’s fix your unpredictable pipeline.

    Consulting Revenue gives boutique B2B consultancies a business development process that runs whether or not anyone feels like selling this week. Over two weeks we identify the companies worth approaching and why now, write the method for approaching them, put the AI that does the research into the software you already use, and train your team on the weekly hour that keeps it moving. Then it is yours and we leave.

    Reserve your sprintSee the two weeks

    20+

    years building consultancy BD

    5×

    monthly conversations

    £170K+

    new revenue in 60 days

    2 weeks

    from start to handover

    AI AugmentedBusiness DevelopmentSprint

    The sprint runs for two weeks and includes four live sessions with Peter. Because the market research is finished before the first session, you spend those two weeks deciding and building rather than gathering. You end it with a ranked list of companies to approach, a written play for approaching them, the AI running in your own tools, and a team that has used it. Assembling that yourself takes six to twelve months.

    Fixed price

    £7,500

    The scope is fixed before we start, so there are no tiers, no day rates and nothing to renew afterwards. A five-person firm and a fifty-person firm pay exactly the same.

    Reserve your sprint

    What you get

    Your market, mapped and ranked

    Deciding which companies deserve your attention is the single highest-value piece of research a consultancy can do, and it is the first thing dropped when everyone is billing. So we do it before the sprint starts. AI reads across your addressable market and returns actual companies by name, not a description of an ideal client. Each one is scored on how closely it matches the work you sell, and each carries the event that makes it worth approaching this quarter: a programme that has just been funded, a new director who owns the budget, a strategy published without a partner attached, or a capability they are deciding whether to build or buy. You begin knowing who to call and what to open with.

    Your business development playbook

    A play is one repeatable commercial move, such as approaching a company whose transformation programme has just been signed off. We write each one out from end to end: the event that starts it, the research the AI carries out, how the account is scored, what gets drafted, and the point at which a partner reads it and approves. All of it is written in plain English rather than buried in software settings, because a playbook your people cannot read is a playbook they will not use. The effect is that selling stops being the private talent of whoever is best at it and becomes something the firm owns.

    The system running, and your team trained to run it

    We build the play into the software your firm already runs on, so there is no new subscription and no new interface for anyone to learn. Then we take one real target company and put it through the play while your team watches, because the only way to know whether AI-drafted research and outreach is good enough to send is to look at it on a company you recognise. Last, we set the weekly meeting that keeps the work moving during a busy delivery month. You leave owning the capability rather than renting it from us.

    “Generated over £170,000 in two months. I thought I understood my buyers. I didn’t. The system gave me clarity, confidence and an offer they said yes to.”

    Dr Peter Williams / corporate consultant

    Do you have a business development problem?

    Tick every one that describes your firm. Nothing is submitted and nothing is stored, but the count underneath will tell you what the pattern usually means.

    Over to you

    Tick the ones that sound like your firm.

    Nothing is submitted and nothing is sent anywhere. The list is here because the pattern is far easier to see when it is in front of you than when it is spread across three years of trading.

    The three steps I run for every consultancy I work with.

    The order is the same every time, whatever the firm sells, because each step depends on the one before it. Together they take two weeks, and they save a firm the six to twelve months that are otherwise spent guessing.

    Step 1

    Audit what actually happens

    We work from the evidence rather than from anybody's opinion.

    We do not ask your partners to describe how the firm wins work, because every firm describes a tidier version of itself than the one in the records. Instead we read the records: your last twenty opportunities, the proposals behind them, and which of those you won and lost.

    Questions we answer

    • Where did your last twenty pieces of work genuinely come from, rather than where everyone assumes they came from?
    • How many first conversations turn into proposals, and how many proposals turn into signed work?
    • Which activities produced a real conversation last quarter, and which merely filled a calendar?
    • Can any spend or effort be traced to a client win, or is the link a matter of faith?

    The red flags we look for

    • Every partner describes the ideal client slightly differently, so the firm markets to nobody in particular.
    • Referrals are treated as a strategy, when they are really a result you cannot control.
    • There is no line anyone can trace from activity to conversation to proposal to win.

    Step 2

    Find the gaps in the system

    Most consultancies have tactics. Very few have a system.

    In nearly every firm we audit, business development is a craft rather than a process. One or two senior people are genuinely good at it, and nothing is written down, so nobody else can do it. A craft cannot be handed over, which is exactly why new business stops the month those one or two people are buried in delivery.

    What we test for

    • Is there a written way of winning work, or is it reinvented by whoever picks it up that quarter?
    • Do you agree which companies are worth pursuing before somebody starts writing to them?
    • After a campaign, can you say whether it worked, or only that people were busy?
    • Do you know what an average client is worth over its lifetime, or are you fairly sure it is profitable?

    Step 3

    Rebuild in the order that works

    We build in sequence, because the order is what makes it hold.

    Most firms jump straight to the third step below, buy a tool, and then wonder why nothing changed. Sending more messages into a market you have not defined only produces more of the wrong conversations, so we do not turn the volume up until the first two steps are settled.

    The sequence

    • First the market, because you cannot write a process until you know which companies it is aimed at.
    • Then one play, run on a real company while you watch, so you trust the output before you scale it.
    • Then the AI, doing the research and the first drafts, once you know what good looks like.
    • Finally the weekly hour, so the same work happens whether or not delivery is busy.

    The AI is the easy part. Knowing what to point it at is not.

    Most consultancies we speak to have already bought an AI writing tool and pointed it at a list of prospects. It produced a great deal more email and no more meetings, which is why they are sceptical by the time they reach us. What was missing was never the software. It was the judgement that decides which two hundred companies out of forty thousand are worth approaching, what has just changed inside them, and what a partner could credibly say about it. That judgement is what the sprint installs.

    On your own

    6 to 12 months

    You would need to choose the tools, work out what AI is genuinely good at, write prompts that survive contact with a real buyer, discard the ones that do not, and fit all of it around fee-earning work. Most firms get as far as the second step and quietly stop.

    Hire for it

    3 months and a salary

    You would need to find someone who understands both consultancy business development and applied AI, which is a rare combination and priced accordingly. You then wait while they learn your market, and whatever they build leaves with them when they go.

    The sprint

    2 weeks

    Peter spent twenty years building business development functions inside expert-led firms, then several more building the same thinking into an AI product. You are buying the finished method rather than the twenty years of experiments that produced it, and the method belongs to your firm once we go.

    The system, in three parts.

    You end up with a list of companies worth pursuing, a written method for pursuing them, and the AI already doing the research behind it. All three are documented in plain English, sit inside the software you already own, and can be changed by your own people without calling us.

    01

    Your market, mapped and ranked

    You receive a list of named companies, each scored against what you sell and each carrying the reason it is worth a call this quarter.

    Deciding which companies deserve your attention is the single highest-value piece of research a consultancy can do, and it is the first thing dropped when everyone is billing. So we do it before the sprint starts. AI reads across your addressable market and returns actual companies by name, not a description of an ideal client. Each one is scored on how closely it matches the work you sell, and each carries the event that makes it worth approaching this quarter: a programme that has just been funded, a new director who owns the budget, a strategy published without a partner attached, or a capability they are deciding whether to build or buy. You begin knowing who to call and what to open with.

    Target market / ranked

    94

    Northgate Partners

    Board signed off a transformation programme this quarter

    91

    Havelock Group

    New COO hired to run a cost programme, 60 days in

    88

    Ardley Financial

    Two new strategic priorities published, no partner named

    82

    Kirkwall Industries

    Hiring for a capability you deliver better than they will

    Each account is ranked on fit, on its buying trigger, and on how quickly it is likely to move

    02

    Your business development playbook

    Every play is written out in full, so anyone in the firm can run it without asking how it works.

    A play is one repeatable commercial move, such as approaching a company whose transformation programme has just been signed off. We write each one out from end to end: the event that starts it, the research the AI carries out, how the account is scored, what gets drafted, and the point at which a partner reads it and approves. All of it is written in plain English rather than buried in software settings, because a playbook your people cannot read is a playbook they will not use. The effect is that selling stops being the private talent of whoever is best at it and becomes something the firm owns.

    Play / funded programme announced

    Trigger

    Ardley announces a funded three-year programme

    Research

    Budget owner, decision process, comparable work

    Score

    Service-line fit 94 / timing now

    Prepared

    A point of view on the first 90 days, with evidence

    Human step

    A partner approves it before anything leaves

    03

    The system running, and your team trained to run it

    The AI is set up inside the tools you already pay for, and your team has used it on a real company before we leave.

    We build the play into the software your firm already runs on, so there is no new subscription and no new interface for anyone to learn. Then we take one real target company and put it through the play while your team watches, because the only way to know whether AI-drafted research and outreach is good enough to send is to look at it on a company you recognise. Last, we set the weekly meeting that keeps the work moving during a busy delivery month. You leave owning the capability rather than renting it from us.

    This week / the pipeline moves

    SA

    Call Northgate's programme director

    Today
    JA

    Approve and send the Havelock approach

    Today
    SA

    Ardley point of view, review and send

    Thursday
    PA

    Kirkwall: build-vs-buy conversation booked

    Friday

    The same list is reviewed every week, so every action carries a named owner and a date

    Here is exactly what the two weeks look like.

    Every session, every gap and every handover is set out below, so you can put the whole engagement in the diary before you speak to anybody.

    Before we start

    Your team

    You complete one intake form covering what you sell, who buys it, what you charge and how new business happens today. Anything that sharpens the picture helps: recent proposals, your record of wins and losses, and a recording of a real sales conversation if you have one to hand.

    Our team

    We research your market and build the first version of your ranked account list before we meet, because the first workshop is far more useful when it starts with evidence. That is why you see real company names and real buying triggers on the Monday rather than a framework.

    Week 01

    Decide what to build.

    Monday

    Workshop 1 / 90 minutesLive with Peter

    Peter presents your ranked market. You see the accounts worth pursuing, the buying trigger that makes each one live now, and where your firm wins against the alternatives a buyer is also considering.

    Tuesday

    Your decision

    Your team meets privately, without Peter in the room, and chooses which plays are worth building. We ask for two or three rather than ten, because a firm that tries everything finishes nothing.

    Wednesday

    Workshop 2 / 90 minutesLive with Peter

    We design the plays together. That means agreeing which triggers count as a genuine buying signal, how an account is scored, and what a good approach actually looks like when it comes from your firm rather than a template.

    Thursday

    Workshop 3 / 90 minutesLive with Peter

    We write the rules the system runs on: what the AI researches and drafts, what a partner must always approve before it leaves the building, and what happens every week regardless of how busy delivery becomes.

    Friday

    Peter builds

    Peter builds the first play from the decisions you made in the workshops, so nothing is invented on your behalf.

    Week 02

    Build it and hand it over.

    Monday

    Peter builds

    The play is installed in the tools your team already uses, which means there is nothing new for anyone to learn.

    Tuesday

    Live run / 60 minutesLive with Peter

    A real target account goes through the play from end to end while you watch. You tell us what is wrong with the output and we correct it in front of you, so you know exactly how good it is before you rely on it.

    Wednesday

    Refinement

    We work through your feedback in our own time, so none of it costs you a meeting.

    Thursday

    Refinement

    The same again, until the output is something you would happily send.

    Friday

    Handover

    You receive the playbook, the prompts, the decision rules and the weekly routine, all documented and all yours to change. Your team runs it from the following Monday without us.

    Reserve your sprint

    Peter runs every sprint himself, so expect two to six weeks before a start date becomes available.

    [ PROOF ]

    Business development systems measured in conversations and revenue.

    AI makes the research and the drafting faster, but it did not win any of the work below on its own. These numbers came from knowing exactly what the firm sold and who needed it, approaching those buyers at the moment something had changed for them, and carrying on doing both in the months when everybody was busy delivering.

    5×

    monthly conversations

    “We went from 3–4 first conversations a month to 15–20. Each one better quality, and a faster close. This work added hundreds of thousands to our long-term value.”
    Andrew Diplock

    Andrew Diplock

    Sold consultancy / now NED

    £170K+

    new revenue in 60 days

    “Generated over £170,000 in two months. I thought I understood my buyers. I didn’t. The system gave me clarity, confidence and an offer they said yes to.”
    Dr Peter Williams

    Dr Peter Williams

    Corporate consultant

    Steady

    qualified conversation flow

    “The one constant we all need is a predictable steady inflow of new client leads. Peter takes the unpredictability out of that need.”
    Roy Ripper

    Roy Ripper

    Consultant to recruiters

    20+

    years of consultancy BD

    5×

    conversation growth

    £170K+

    revenue in 60 days

    Human

    judgment stays in loop

    And then we leave.

    The whole point of the sprint is that the capability ends up with your firm rather than with us. We write the playbook, the prompts and the decision rules in plain language and keep them inside your own tools, so that nothing is locked in an account you cannot reach and nobody has to call us to change a prompt. By the time we go, your team has already run the system on a real account.

    Some firms do ask Peter to keep running it alongside them month by month afterwards. That is a conversation you have once you have seen the work, and it is never a condition of booking.

    FAQs

    If something is not answered here, ask Peter directly before you book. He would rather talk you out of it now than disappoint you later.

    Reserve your sprint

    Who runs it.

    Peter O’Donoghue has spent more than twenty years building business development functions inside expert-led B2B firms, which means the target markets, the offers, the pipelines and the discipline required to work them. He went on to found an AI product, so he knows precisely where the technology helps and where it will embarrass you in front of a buyer. Business development comes first and the AI comes second, in that order.

    He runs every sprint personally. There is no delivery team behind the curtain, which is the reason only a handful are ever underway at once.

    Connect with Peter
    Peter O'Donoghue, AI business development consultant

    Peter O’Donoghue

    AI BD operator / Cardiff, UK

    Two weeks from now, your firm could have a business development system that runs every week.

    The alternative is to spend another six months intending to build one, while the work in your market goes to a firm that already has.

    Reserve your sprint — £7,500

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