Proactive Business Development. AI-Accelerated.
I'm Peter O'Donoghue. I build proactive BD engines for boutique consultancies, accelerated by AI. We surface revenue hiding in your existing relationships, run campaigns that actually convert, and turn pipeline into predictable revenue, so you stop waiting for the phone to ring.
£170K+
client revenue in 60 days
The Outcomes You Walk Away With
Surface revenue hiding in your existing relationships and dormant pipeline
Replace feast-or-famine with a repeatable BD engine that runs while you deliver
Run outbound campaigns that actually convert, with messaging your buyers respond to
Use AI to compress a year of BD work into 60-90 days of pipeline impact
Build a system your team can run, so growth no longer lives only in the founder's head
Move from hoping for referrals to engineering predictable, compounding revenue
What Our Clients Achieve
5×
pipeline conversations
from ~3/mo to 15–20/mo
£170K+
new revenue
generated in 2 months
60–90
days to pipeline impact
not 6–12 months
100%
revenue uplift potential
through systemised BD
20+ years building BD engines, now using AI to compress them.
I'm Peter O'Donoghue. I've spent two decades inside boutique B2B consultancies, building the kind of business development engines that make growth feel boring in the best way. Predictable. Repeatable. Compounding.
Today I'm building the AI-native version of that engine. Most consulting firms are still bolting AI onto a 1990s sales playbook. The ones that rebuild from the inside out are going to take the next decade.
Founder, Nynch
The AI-native CRM for relationship-led growth. Built for boutique B2B firms that win on relationships, not volume.
Contributing author, The Generative Organization
An AI playbook for exponential leaders. My chapter covers how to rewire boutique consulting BD for the AI era.
Where I share what I'm seeing, building, and learning in boutique consulting BD week by week.
Build It With Me, Or Have Me Run It.
Same engine, two delivery models. Pick the one that matches where your firm is right now.
Build the engine. Train your team to run it.
A focused 90-day engagement where we build your proactive BD engine together and hand it to your team with the muscle memory to keep it running.
- Repeatable BD system, owned by you, not me
- AI-accelerated playbooks your team can actually execute
- Buyer clarity, offer, messaging, outbound cadence — all in place
- Best for firms ready to systemise growth in-house
I run business development inside your firm.
An ongoing partnership where I step in as your part-time BD lead, running the engine alongside your delivery team and reporting to you on pipeline and revenue.
- I own the BD function week to week, not you
- Pipeline, outbound, follow-up, qualification — all run for you
- Senior BD horsepower without a senior hire
- Best for firms that need pipeline now, not a project
The Revenue Engine
Most consultancies know what to do but never get round to it. Meanwhile, your competitors are using AI to move faster. Our framework captures the revenue already sitting in your client base, network, and stalled deals, and builds an AI-accelerated system that runs while you're delivering.
Diagnose
Understand where your opportunities stall, leak or misalign.
Design
Build your execution system. The daily actions that fill your pipeline.
Deploy
Execute proactively. Create momentum from first contact to signed contract.
Real Results. Real Numbers.
15-20
conversations/month
£170K
in 2 months
Predictable
lead flow
The Challenge
3-4 first conversations a month, with unpredictable inflow and no system behind it.
What We Did
Built a proactive BD engine with AI-accelerated outreach into latent demand inside his existing network.
The Result
15-20 quality conversations a month, faster closes, and hundreds of thousands added to long-term consultancy value.
"We went from 3-4 first conversations a month to 15-20. Each one better quality, and a faster close. This work added hundreds of thousands to our long-term value."
Andrew Diplock
Sold Consultancy, now NED
The Challenge
Strong delivery, no repeatable way to generate new client conversations. Felt he understood his buyers but pipeline said otherwise.
What We Did
Rebuilt the buyer picture, sharpened the offer, and ran outbound that matched the new message.
The Result
Over £170,000 in new client revenue inside 60 days, with a clear, confident position he can repeat.
"Generated over £170,000 in 2 months. I thought I understood my buyers. I didn't. The system gave me clarity, confidence and an offer they said yes to."
Dr Peter Williams
Corporate Consultant
The Challenge
Lead flow swung between feast and famine, dragging revenue and forward planning with it.
What We Did
Installed a steady-state lead engine sized to his consultancy, with a repeatable inflow he can plan around.
The Result
Predictable, ongoing inflow of qualified conversations, replacing the unpredictability that had defined his year.
"As coaches and independent consultants we all like to think of our businesses as unique. However the one constant we all need is a predictable steady inflow of new client leads to convert. Peter takes the unpredictability out of that need."
Roy Ripper
Consultant To Recruiters
Built for Boutique B2B Consultancies
- Technology & IT consultancies selling complex, high-value engagements
- Management consultancies with 2–50 consultants
- Specialist advisory firms (HR, finance, operations, strategy)
- Firms doing £500K–£10M who've outgrown founder-led sales
We're Not for Everyone
- We don't run ads, build funnels, or do social media management
- We don't work with solopreneurs or lifestyle businesses
- We don't offer quick-fix lead gen or cold outreach spam
- We don't replace your team. We build systems they can run
Featured Articles
Proven strategies to grow your consulting business.
Stop Hoping for Revenue.
Start Engineering It.
I work with a small number of consultancies at a time. Join the waitlist and I'll let you know when the next slot opens.
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