Proactive Business Development. AI-Accelerated.
I'm Peter O'Donoghue. I build proactive BD engines for boutique consultancies, accelerated by AI. We surface revenue hiding in your existing relationships, run campaigns that actually convert, and turn pipeline into predictable revenue, so you stop waiting for the phone to ring.
£170K+
client revenue in 60 days
What Our Clients Achieve
5×
pipeline conversations
from ~3/mo to 15–20/mo
£170K+
new revenue
generated in 2 months
60–90
days to pipeline impact
not 6–12 months
100%
revenue uplift potential
through systemised BD
20+ years building BD engines, now using AI to compress them.
I'm Peter O'Donoghue. I've spent two decades inside boutique B2B consultancies, building the kind of business development engines that make growth feel boring in the best way. Predictable. Repeatable. Compounding.
Today I'm building the AI-native version of that engine. Most consulting firms are still bolting AI onto a 1990s sales playbook. The ones that rebuild from the inside out are going to take the next decade.
Founder, Nynch
The AI-native CRM for relationship-led growth. Built for boutique B2B firms that win on relationships, not volume.
Contributing author, The Generative Organization
An AI playbook for exponential leaders. My chapter covers how to rewire boutique consulting BD for the AI era.
Where I share what I'm seeing, building, and learning in boutique consulting BD week by week.
The Revenue Engine
Most consultancies know what to do but never get round to it. Meanwhile, your competitors are using AI to move faster. Our framework captures the revenue already sitting in your client base, network, and stalled deals, and builds an AI-accelerated system that runs while you're delivering.
Diagnose
Understand where your opportunities stall, leak or misalign.
Design
Build your execution system. The daily actions that fill your pipeline.
Deploy
Execute proactively. Create momentum from first contact to signed contract.
Real Results. Real Numbers.
15–20
conversations/month
£170K
in 2 months
Predictable
lead flow
"We went from 3-4 first conversations a month to 15-20. Each one better quality, and a faster close. This work added hundreds of thousands to our long-term value."
Andrew Diplock
·Sold Consultancy, now NED
"Generated over £170,000 in 2 months. I thought I understood my buyers. I didn't. The system gave me clarity, confidence and an offer they said yes to."
Dr Peter Williams
·Corporate Consultant
"As coaches and independent consultants we all like to think of our businesses as unique. However the one constant we all need is a predictable steady inflow of new client leads to convert. Peter takes the unpredictability out of that need."
Roy Ripper
·Consultant To Recruiters
Built for Boutique B2B Consultancies
- Technology & IT consultancies selling complex, high-value engagements
- Management consultancies with 2–50 consultants
- Specialist advisory firms (HR, finance, operations, strategy)
- Firms doing £500K–£10M who've outgrown founder-led sales
We're Not for Everyone
- We don't run ads, build funnels, or do social media management
- We don't work with solopreneurs or lifestyle businesses
- We don't offer quick-fix lead gen or cold outreach spam
- We don't replace your team. We build systems they can run
Featured Articles
Proven strategies to grow your consulting business.
Stop Hoping for Revenue.
Start Engineering It.
I work with a small number of consultancies at a time. Join the waitlist and I'll let you know when the next slot opens.
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