The Consultant's Playbook to Speed Time-to-Revenue on Deals
A model-first masterclass for B2B consultants to shorten sales cycles, defeat "no decision," and turn pipeline into cash. Fast.
For solo consultants and boutique firms selling into mid-market and enterprise.
Why Attend Now
Reason 1: Buying has changed.
Deals don't move linearly anymore. Buyers use AI to research and shortlist before you even get a conversation. Larger buying groups, tighter CFO scrutiny, and risk reviews stall momentum.
Reason 2: Paperwork decides your timeline.
Contracting, security, and onboarding, not "interest", determine when revenue lands.
Reason 3: The old playbook is too slow.
Your competitors are using AI to personalise outreach, compress research, and respond faster. Manual-only BD is becoming a competitive disadvantage.
What You'll Learn
The HOW. Frameworks, not scripts.
Offer Architecture Ladder
Spark → Proof → Scale. Design a low-risk first step, a measurable pilot, and a pre-agreed expansion path.
Buyer-Enablement Map
Replace follow-ups with assets buyers use to move forward: Decision Brief, ROI one-pager, and a simple Digital Sales Room.
Mutual Action Plan (MAP)
Turn closing into a shared plan with owners, dates, and acceptance criteria. Manage the deal like a project.
Executive Proof Framework
CFO-ready value model, risk register, and a single board-slide that earns sponsorship.
Contract Ops Playbook
Modular SOWs, clause fallbacks, and legal SLAs that cut weeks off redlines.
JOLT for Indecision
Make the recommendation, limit options, and take risk off the table with staged fees and opt-outs.
Pilot-to-Program Guardrails
Define success upfront and bake commercial expansion triggers into the SOW.
RevOps Signals That Predict Slippage
The handful of metrics that tell you a deal will stall, and how to correct course.
You'll leave with models and checklists you can apply immediately.
Who This Is For
Solo B2B consultants and boutique firms selling into mid-market or enterprise.
Experts who have conversations but need signatures, not "great calls."
Teams moving from founder-led sales to a repeatable business-development engine.
Outcomes You Can Expect
Shorter time-to-revenue on active opportunities.
Fewer contract turns and faster vendor onboarding.
Clear executive sponsorship and a real close plan.
Pilots that convert to programs without starting over.
What You Get After the Session (Free)
Deal Acceleration Starter Pack
- Decision Brief template
- MAP template
- Pilot success checklist
- Simple ROI worksheet
- DSR checklist
About Your Instructor, Peter O'Donoghue
He builds revenue engines for B2B consultancies. Not slide decks.
Peter has spent 20+ years helping solo consultants and boutiques compress sales cycles and turn live opportunities into signed SOWs by implementing the systems that fix where deals actually stall: exec alignment, legal, and proof of value.
Questions
Is this about lead generation?
No. This is about moving current deals to signature faster, then making that speed repeatable.
Will you share scripts?
Live, we focus on models and concepts. You'll receive templates and examples in the Starter Pack after the webinar.
I'm new to business development. Is this right for me?
Yes, if you have real expertise and a few opportunities in motion.
What if my clients are SMB, not enterprise?
The same frameworks apply. You'll just run them on a lighter version of the paper process.
Save Your Seat
The Consultant's Playbook to Speed Time-to-Revenue
Learn the frameworks that turn "great pipeline" into paid work, without adding more meetings.
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