I Built the Thing I Couldn't Find

Fifteen years of working with consultants and I see the same story, every time.

Brilliant at delivery. Paralysed by business development.

Not because they didn't know what to do. Because nothing forced them to do it. Nothing surfaced what mattered.

Nothing told them this person, today, here's why.

So they'd open LinkedIn, scroll through 2,000 connections, feel overwhelmed, close the tab, and tell themselves they'd do it tomorrow.

I watched this pattern destroy pipelines for years. Finally, I built something to fix it.

The Three Problems Nobody Was Solving

1. Decision paralysis. You have a network. You just can't see it clearly. Everyone's in one undifferentiated pile — former clients mixed with random LinkedIn accepts mixed with people you genuinely should be talking to. So you scroll, feel overwhelmed, and do nothing.

2. Missed timing. Your contacts are sending signals right now. Job changes. Expansion posts. Budget mentions buried in emails. Hiring intent. You're missing all of it because you're busy delivering.

3. Forgotten commitments. You said you'd send that proposal. Follow up after the call. Reconnect in Q2. It's now Q4 and you forgot. Your Say/Do ratio is destroying your credibility — and your pipeline.

I searched for a solution but nothing really existed for consultants or fractionals. So I built Nynch.

Nynch is the AI-native operating system I couldn't find anywhere else. Not another blank spreadsheet. Not another "log your activities" guilt machine. A system that tells you exactly what to do, when, and why.

The Daily Command Center

Open it. Know exactly what to do today. Commitments due. Priority contacts. AI-suggested next best actions. No more blank slate paralysis.

The Bucket Game

Categorise your entire network in minutes. High Trust / High Fit. Medium Trust / High Fit. Referrers. Hot 100 — whatever the buckets you want.

AI suggests buckets based on your ideal client profile, looking at job titles, industries, enrichment data.

Intent Signals

AI monitors your buckets for job changes, expansion signals, hiring intent, funding announcements — the quiet signals that tell you when someone's ready to talk.

You set the triggers. The system watches while you're earning.

Revenue Intelligence

AI reads your emails, meeting transcripts, LinkedIn messages, notes. Finds the opportunities buried in conversations you've already had.

Surfaces it with exact quotes and confidence scores before you forget it existed.

Say/Do Tracking

Make a commitment. Track whether you did it. Build a ratio over time. See the gap between intention and action then close it. Psychology-backed accountability built into the system.

Not Just Software

Tools don't change behaviour. Accountability does.

Nynch comes with 12 months of live coaching — two calls per week. Small group of likeminded individuals with screen-shares. We work on real pipelines, real deals and drive real forward momentum.

Who This Is For

Solo consultants, fractional executives, boutique firms where relationships drive revenue.

People tired of the feast-or-famine cycle who want structural predictability, not heroic burnout disguised as hustle.

If this resonates, the proactive business development framework is the methodology that underpins everything Nynch does. And if you want to discuss how it could work for you, get in touch.