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Would We Be A Fit?

Typically I Help B2B Consultants With 1 Or More Of The Following Challenges:

If you are desperate for those 1 or 2 conversations you have a month to turn into clients then you have a pipeline problem. This often means you take less than  ideal clients and start projects that are totally unique every time with little to no repetition. This leads to overwhelm, stress and adhoc revenue with little to no profitability.

This can be because you don't have any choice because you have so few opportunities or because you don't have clarity on your Ideal Client Profile (ICP)and can not attract them with your marketing.

If you are inventing a solution every time you work with a client then you are sabotaging growth and profit. It might be intellectually stimulating but rarely is it profitable and sustainable.  There are easy to implement, repeatable frameworks you can implement - even if every client really is different.

Great positioning is the foundation stone on which everything in your consulting business is built. Get this wrong and you will struggle with value propositions, delivery models, business development.  

You might be winning deals but they take an age to scope and close and drive revenue. This is impacting your ability to drive consistent cash flow to fund growth in your team and business development. We have frameworks in place to create offers that drive predictable cash flow to give you stability. 

Peter O'Donoghue. Head Of Client Growth
I've had the pleasure of being involved in B2B sales and marketing for over 25 years and have seen more breakthroughs in the last 5 years than the 20 before that.

I believe that so much opportunity exists to innovate and build a consulting business based on your terms right now.  The only limiting factor is your  strategic ambition.   

I believe that you don't have to make either/or decisions about taking short term cash or long term sustainability. You can have both if you have agility, decisiveness and speed of execution. 

Focus on explaining who you are, what value you bring, and how you are relevant - TODAY. When you can do this to a market segment and then to individual Accounts then your Consulting Revenue growth will be pretty much guaranteed.

Free Tools And Resources

Need To Get Consulting Clients Quickly?

Watch this brand new video training covering the 'How To Quickly Win New Consulting Clients' framework.

The 1 Page Marketing Map

The Ultra-Simple Marketing System My Clients Use To Get Their Next 5 Consulting Clients - Includes New PDF Download and Training Video

Are You Worried Your Offer Sucks? You should be...

Get clarity on whether clients will buy your offer using our 'Offer Analyser' Framework.

How Peter Launched A New Consulting Company, booking £170K+  in under 3 Months

"I Gained So Much Insight On My Ideal Clients That I Naively Thought I knew"

After a distinguished career as a Corporate COO and CEO, Pete asked for help launching his consulting business. Here he talks about the process.

Author

Working with Peter was a critical business decision for us at a crucial growth stage in the business. As a respected energy consultancy business in the UK and with a relatively crowded marketplace, we were struggling to produce a predictable flow of high quality first conversations with new prospects. We were creating around 3 or 4 first conversations per month and Peter allowed us to increase that to around 15 to 20. And not only that, the quality has drastically increased and the sales cycle has shortened. The work we did together in short and long term pipeline has added hundreds of thousands of £ to our long term business value

Andrew Diplock

Sold Consultancy and Now NED
Author

I generated over £170,000 of booked revenue within 2 months. I learned so much about my potential clients that arrogantly I figured I already knew. I learned a lot about where they were going, rather than dragging them to what I was offering. The third thing, and this is probably the most important in terms of the rubber hitting the road, getting the confidence and starting to book some revenue, is being able to take those first two parts, understand your network, understand your client insight, then have an offer for them which meets their needs, that is really, really simple.

Dr Peter Williams

Corporate Consultant
Author

As coaches and independent consultants we all like to think of our businesses as unique. However the one constant we all need is a predictable steady inflow of new client leads to convert.  Peter O’Donoghue and his team take the unpredictability out of that need. Book his free strategy session today and find out how you can generate a steady flow of new client leads for your business.

Roy Ripper

Consultant To Recruiters
Author

Having developed a sales strategy we needed external expertise to deliver and embed that with the sales team. Peter came highly recommended and has been a part of revitalising and refocusing our sales effort. His experience and expertise have been of real value in testing, refining and applying our strategy. What is refreshing about Peter is that he blends his experience with very real hands on input that ensures changes are real an that they happen.

Nick Thompson

CEO and NED

Frequently Asked Questions

Do you work with solo, start-up and less than £1 million consultancies?

Yes. This is a very underserved area of the market that we definitely serve. We created our Consulting Revenue Accelerator to deliver the outcomes of 1) A consistent pipeline of right fit opportunities 2) A high conversion rate of opportunities to revenue 3) A repeatable service offering that can drive growth without reducing profit.

I believe that significant growth or expansion would require a complete overhaul of my business structure and operations. Is this accurate?

This is not necessarily true. While growth may require some adjustments to your business, we help you strategically grow without needing a complete overhaul. Our approach is focused on optimising your existing business structure and operations to support sustainable growth and expansion.

You talk about Growth but not Scale - Why?

Quite frankly we are sick and tired of hearing people talk about scaling a business when they have no idea what it means. Growth is the phase of delivering predictable revenue by adding new inputs and resources and optimising existing inputs and resources. Once an optimum growth and revenue model is created can you scale. Scale therefore is the phase of adding extra 'fuel' to an already optimised growth model. Few, if any, B2B consultancies we talk to have a consistent Growth model in place. 

I think a small firm like mine can't compete with larger competitors in terms of client acquisition and revenue growth. Is this true?

While larger competitors may have more resources, small firms can still compete effectively by leveraging their unique strengths and implementing targeted growth strategies. We'll help you identify your competitive advantages and develop a tailored plan to drive client acquisition and revenue growth, regardless of your firm's size. 

We need results fast. Where do you start?

We run a detailed diagnostic to determine which of the following levers can be activted:

  • Current Opportunity Pipeline - What will stall, decisions, what will be a no decision, what will be a reduced requirement decision and what will close
  • Market and Ideal Clients
  • Positioning
  • Pricing
  • Marketing effectiveness
  • Sales and channel effectiveness
  • Your Commercial operating model
  • Team effectiveness
  • Activity levels
  • Data and it's impact on decisions, activity and investment
  • Underutilised Assets 

Wellington House, Wellington St, Cardiff CF11 9BE


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